Our trade strategy focuses on building strategic partnerships with key travel trade stakeholders to position the destination, product or hotel effectively and drive visitation in line with our clients’ objectives. We work collaboratively with the trade to develop and distribute compelling itineraries that not only increase visitation but also encourage longer stays in the destinations we promote.
Every initiative is tailored to align with our clients’ specific goals, ensuring impactful and measurable outcomes.
Our trade services include initiatives such as joint marketing campaigns, trainings, roadshows, famils, MICE activities, and participating in events like SATTE, OTM and organising events for trade.
We have close relationships with key trade partners spanning the travel landscape across India, including national agencies, OTAs, regional agencies, luxury agencies, sports travel agencies, MICE agencies and B2B wholesalers.
Joint marketing campaigns
Collaborate with select trade partners on joint marketing campaigns that align with market needs and partner strengths. These collaborations allow us to leverage partner investment, distribution networks, and customer databases to reach clearly defined and high value audience segments.
Our team executes advertising across print, digital, OOH and social media platforms, ensuring consistent visibility and message reinforcement. In addition to paid activity, we utilize partner owned channels such as newsletters, websites and social media to extend campaign reach and drive stronger engagement.
Trade shows
Conceptualize and execute impactful roadshows across key cities in India, creating high visibility platforms that connect destinations with the travel trade. These events are designed to facilitate strong interactions, product education and business development, ensuring partners can showcase their offerings to the right decision makers.
Over the years, these roadshows have proven to be highly effective in generating momentum for destination launches, strategic announcements and major promotional campaigns.
Building strategic alliances
Facilitate meaningful interactions that create open channels of communication between buyers and sellers through strategic engagement. These interactions are structured to encourage dialogue, strengthen relationships and support long term business development.
Our approach focuses on connecting the right stakeholders, ensuring that destinations and partners are able to engage with influential decision makers who drive sales and itinerary choices.
