Our PR and consumer strategy is designed to build strong brand visibility, drive destination desirability and convert interest into visitation. We craft and implement integrated campaigns that combine public relations, influencer engagement, media outreach and digital storytelling, ensuring that the destination message reaches the right audiences through credible and high impact channels.
We have excellent relationships with key publications and media houses across India, allowing us to secure strong coverage and extensive reach. Our network includes mainline publications, along with leading lifestyle and fashion titles. We also work closely with top travel publications, as well as business and finance media. Our engagement extends to regional media, along with electronic media including television, OTT platforms and OOH. We also collaborate with prominent digital and influencer platforms to ensure strong online visibility. In addition, we maintain close relationships with trade media.
Media relations
We develop and execute comprehensive communication strategies across traditional and digital media, ensuring that destination messaging is consistent, timely and aligned with market priorities. Our planning focuses on building strong visibility through credible media channels that influence both trade and consumer audiences.
Our services include media missions, editorial meetings, influencer outreach, press events and PR campaigns. These activities help strengthen relationships with key journalists and content creators while ensuring that our partners remain top of mind throughout the year.
We collaborate with top tier lifestyle, business, travel and regional publications, as well as TV channels, to create compelling content that ranges from cover stories to special interest programs. This outreach supports long form storytelling, destination features and broadcast opportunities that extend reach across diverse audience segments.
Our proactive media approach includes press releases, media famils and targeted storytelling around key events, offers and destination highlights.
Content marketing
We specialize in omnichannel campaigns that span media planning, creative services, advertising, content marketing, social media management and brand partnerships. Our approach ensures that every element of the campaign works together to build visibility, strengthen interest and support measurable results for our clients.
Our niche lies in creating and localizing India specific content that resonates with the local audience, drives engagement and inspires repeat visitation to client websites. This includes crafting stories, visuals and digital assets that reflect market preferences while staying true to brand guidelines and destination messaging.
We ensure effective content distribution across platforms like Facebook, Instagram and X, supported by targeted amplification to reach the right audience segments. In addition, we amplify travel offers through India specific digital channels, helping partners achieve stronger awareness, higher traffic and improved conversion.
Digital marketing initiatives
We plan and execute digital campaigns with clear reporting metrics to track performance and impact. Each campaign is structured to deliver measurable outcomes while ensuring that targeting, messaging and placements align with the destination or brand objectives.
Our collaborations with digital partners span all key touchpoints, including search marketing, media banners, e zines and social media activation. These partnerships allow us to create cohesive digital journeys that increase visibility, drive qualified traffic and support stronger engagement across markets.
In addition, we regularly optimize campaigns based on performance insights, ensuring that budgets are used efficiently, and that digital activity continues to deliver sustained value over time.
Social media channel management
We manage daily content and scheduling across platforms, ensuring a consistent flow of posts that keep audiences informed and engaged. This includes planning monthly calendars, coordinating with partners and ensuring timely delivery of all assets.
We maintain brand voice and engage with audiences through responses, interactions and community management. This helps build trust, strengthen brand affinity and support long term loyalty among followers.
We monitor performance and optimize content based on insights, making data driven adjustments to improve reach, engagement and overall effectiveness. Our approach ensures that every post contributes to broader marketing objectives.
We also share timely updates on offers, events and destinations to keep audiences aware of the latest news and opportunities. Our experience includes handling India pages for Phillip Island Nature Parks, Tourism Ireland and Visit Victoria, ensuring consistent messaging and strong market presence for each partner.
Social media campaigns
We have executed social media campaigns to promote Trinidad and Tobago during the T20 World Cup, Game of Thrones experiences in Ireland and more. These campaigns were designed to tap into high interest moments, generate strong engagement and drive destination curiosity among Indian audiences.
RCU in partnership with Times of India hosted influencers for a shoot in AlUla promoting AlUla’s four pillars which are heritage, nature, adventure, arts and culture. RCU created assets to promote on social and digital platforms, ensuring consistent visibility across multiple audience segments.
Visit Victoria collaborated with a leading Indian cricketer to unveil a Melbourne inspired installation in the presence of sports and lifestyle media, promoting Melbourne as the sporting capital. This activation generated high media interest, strong social coverage and positioned Melbourne effectively within the Indian market.
Website management and e-zines
Manage and update websites to engage consumers effectively, ensuring fresh and relevant content. This includes regular audits, timely updates and consistent alignment with campaign priorities so that visitors always receive accurate and compelling information.
Create and distribute e-zines to both consumers and trade, keeping them informed and connected. These newsletters highlight key offers, events and destination stories, helping maintain ongoing interest and repeat engagement.
Our strategies focus on consistently engaging and updating our audience through various digital platforms.
Events and promotions
Ensure consistent consumer engagement with the destination by creating experiences that connect emotionally and build long term affinity. Our approach focuses on delivering events and activations that keep the destination visible and relevant throughout the year.
Conceptualize and execute sporting events, national days and cultural showcases that highlight the destinations strengths and appeal. These activities help generate interest across diverse audience groups and strengthen positioning in the India market.
Partner with Bollywood and other shoots to integrate destination themes, creating opportunities for organic storytelling and extended visibility through film, music videos and digital content.
We plan and manage brand launch events end to end, ensuring seamless execution, strong media presence and impactful moments that introduce the destination or brand to the market in a memorable way.
